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50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture / / Arthur Asa Berger with illustrations by the author
50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture / / Arthur Asa Berger with illustrations by the author
Autore Berger Arthur Asa <1933->
Pubbl/distr/stampa Lanham, Maryland : , : Rowman & Littlefield Publishers, Inc., , 2006
Descrizione fisica 1 online resource (199 p.)
Disciplina 302.23
Soggetto topico Communication
Soggetto genere / forma Electronic books.
ISBN 0-7425-4107-X
0-7425-6921-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title Page; Copyright Page; Contents; Acknowledgments; Introduction: How You Can Use This Book; 1 Words and Communication; 2 Signs and Semiotics; 3 When I Use a Word, Humpty Dumpty Said ...; 4 Antithetical Meaning of Words; 5 Society Precedes the Individual; 6 Language Codes; 7 The Structuralist Perspective; 8 Culture and the Unconscious; 9 The Importance of Metaphor; 10 A Model of Communication Process; 11 The Lasswell Formula; 12 Art and Society: A Model; 13 Dialogic Aspects of Communication; 14 Conversation as Narrative; 15 Men and Women Use Language Differently; 16 Black Speech
17 People of Color and the Media18 Nonverbal Communication; 19 Facial Expressions; 20 Fashion as Communication; 21 Symbolism and Religion; 22 The Meaning of Symbols; 23 The House as a Symbol of Femininity; 24 Miss America's Mythic Significance; 25 Images of Women in Advertising; 26 The Power of Advertising in Capitalist Societies; 27 Myths and Society; 28 Robinson Crusoe as Myth; 29 Fairy Tales and the Psyche; 30 Hot and Cool Media; 31 The Impact of Postmodernism; 32 The Postmodern Eye; 33 Mind and Media; 34 Cybertexts and Video Games; 36 Smart Mobs; 35 Digital Media; 37 How Crowds Think
38 Television and Art39 Amusing Ourselves to Death; 40 Narratives in the Media; 41 Television Is a Dramatic Medium; 42 The Power of Rock Music; 43 Artistic Texts; 44 Psychoanalysis and Literature; 45 Humor and Communication; 46 On Comedy; 47 What Does Art Do?; 48 Interpretation and Art; 49 The Society of Spectacle; 50 Representation and Difference; Appendix: Learning Games and Activities; Glossary; Selected Bibliography; Biographies of KeyText Authors; Index; About the Author
Record Nr. UNINA-9910453088903321
Berger Arthur Asa <1933->  
Lanham, Maryland : , : Rowman & Littlefield Publishers, Inc., , 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture / / Arthur Asa Berger with illustrations by the author
50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture / / Arthur Asa Berger with illustrations by the author
Autore Berger Arthur Asa <1933->
Pubbl/distr/stampa Lanham, Maryland : , : Rowman & Littlefield Publishers, Inc., , 2006
Descrizione fisica 1 online resource (199 p.)
Disciplina 302.23
Soggetto topico Communication
ISBN 0-7425-4107-X
0-7425-6921-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title Page; Copyright Page; Contents; Acknowledgments; Introduction: How You Can Use This Book; 1 Words and Communication; 2 Signs and Semiotics; 3 When I Use a Word, Humpty Dumpty Said ...; 4 Antithetical Meaning of Words; 5 Society Precedes the Individual; 6 Language Codes; 7 The Structuralist Perspective; 8 Culture and the Unconscious; 9 The Importance of Metaphor; 10 A Model of Communication Process; 11 The Lasswell Formula; 12 Art and Society: A Model; 13 Dialogic Aspects of Communication; 14 Conversation as Narrative; 15 Men and Women Use Language Differently; 16 Black Speech
17 People of Color and the Media18 Nonverbal Communication; 19 Facial Expressions; 20 Fashion as Communication; 21 Symbolism and Religion; 22 The Meaning of Symbols; 23 The House as a Symbol of Femininity; 24 Miss America's Mythic Significance; 25 Images of Women in Advertising; 26 The Power of Advertising in Capitalist Societies; 27 Myths and Society; 28 Robinson Crusoe as Myth; 29 Fairy Tales and the Psyche; 30 Hot and Cool Media; 31 The Impact of Postmodernism; 32 The Postmodern Eye; 33 Mind and Media; 34 Cybertexts and Video Games; 36 Smart Mobs; 35 Digital Media; 37 How Crowds Think
38 Television and Art39 Amusing Ourselves to Death; 40 Narratives in the Media; 41 Television Is a Dramatic Medium; 42 The Power of Rock Music; 43 Artistic Texts; 44 Psychoanalysis and Literature; 45 Humor and Communication; 46 On Comedy; 47 What Does Art Do?; 48 Interpretation and Art; 49 The Society of Spectacle; 50 Representation and Difference; Appendix: Learning Games and Activities; Glossary; Selected Bibliography; Biographies of KeyText Authors; Index; About the Author
Record Nr. UNINA-9910779838203321
Berger Arthur Asa <1933->  
Lanham, Maryland : , : Rowman & Littlefield Publishers, Inc., , 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture / / Arthur Asa Berger with illustrations by the author
50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture / / Arthur Asa Berger with illustrations by the author
Autore Berger Arthur Asa <1933->
Pubbl/distr/stampa Lanham, Maryland : , : Rowman & Littlefield Publishers, Inc., , 2006
Descrizione fisica 1 online resource (199 p.)
Disciplina 302.23
Soggetto topico Communication
ISBN 0-7425-4107-X
0-7425-6921-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title Page; Copyright Page; Contents; Acknowledgments; Introduction: How You Can Use This Book; 1 Words and Communication; 2 Signs and Semiotics; 3 When I Use a Word, Humpty Dumpty Said ...; 4 Antithetical Meaning of Words; 5 Society Precedes the Individual; 6 Language Codes; 7 The Structuralist Perspective; 8 Culture and the Unconscious; 9 The Importance of Metaphor; 10 A Model of Communication Process; 11 The Lasswell Formula; 12 Art and Society: A Model; 13 Dialogic Aspects of Communication; 14 Conversation as Narrative; 15 Men and Women Use Language Differently; 16 Black Speech
17 People of Color and the Media18 Nonverbal Communication; 19 Facial Expressions; 20 Fashion as Communication; 21 Symbolism and Religion; 22 The Meaning of Symbols; 23 The House as a Symbol of Femininity; 24 Miss America's Mythic Significance; 25 Images of Women in Advertising; 26 The Power of Advertising in Capitalist Societies; 27 Myths and Society; 28 Robinson Crusoe as Myth; 29 Fairy Tales and the Psyche; 30 Hot and Cool Media; 31 The Impact of Postmodernism; 32 The Postmodern Eye; 33 Mind and Media; 34 Cybertexts and Video Games; 36 Smart Mobs; 35 Digital Media; 37 How Crowds Think
38 Television and Art39 Amusing Ourselves to Death; 40 Narratives in the Media; 41 Television Is a Dramatic Medium; 42 The Power of Rock Music; 43 Artistic Texts; 44 Psychoanalysis and Literature; 45 Humor and Communication; 46 On Comedy; 47 What Does Art Do?; 48 Interpretation and Art; 49 The Society of Spectacle; 50 Representation and Difference; Appendix: Learning Games and Activities; Glossary; Selected Bibliography; Biographies of KeyText Authors; Index; About the Author
Record Nr. UNINA-9910820540303321
Berger Arthur Asa <1933->  
Lanham, Maryland : , : Rowman & Littlefield Publishers, Inc., , 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The academic writer's toolkit : a user’s manual / / by Arthur Asa Berger
The academic writer's toolkit : a user’s manual / / by Arthur Asa Berger
Autore Berger Arthur Asa <1933->
Edizione [First edition.]
Pubbl/distr/stampa Boca Raton, FL : , : Routledge, an imprint of Taylor and Francis, , [2016]
Descrizione fisica 1 online resource
Disciplina 428.24
808/.042
808/.042 22
Soggetto topico English language - Rhetoric
Report writing
Academic writing
English
Languages & Literatures
English Language
Soggetto genere / forma Electronic books.
ISBN 1-315-41932-7
1-315-41933-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Acknowledgments; INTRODUCTION: Mission Impossible?; PART I: THE WRITING PROCESS; CHAPTER 1: The Academic Writer's Toolkit; CHAPTER 2: The Writing Process: Ideas and Research; CHAPTER 3: The Writing Process: Outlining, Drafting, and Revising; CHAPTER 4: On Structure and Style; CHAPTER 5: Composing Strategies; PART II: GENRES OF ACADEMIC WRITING; CHAPTER 6: Writing Effective Memos; CHAPTER 7: The Art of the Academic Letter; CHAPTER 8: Readable Reports; CHAPTER 9: Proposals That Persuade; CHAPTER 10: Writing a Journal Article; CHAPTER 11: Writing an Academic Book
CHAPTER 12: Notes on Other Writing GenresCoda; Further Resources; Bibliography; Index; About the Author
Record Nr. UNINA-9910460091503321
Berger Arthur Asa <1933->  
Boca Raton, FL : , : Routledge, an imprint of Taylor and Francis, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The academic writer's toolkit : a user’s manual / / by Arthur Asa Berger
The academic writer's toolkit : a user’s manual / / by Arthur Asa Berger
Autore Berger Arthur Asa <1933->
Edizione [First edition.]
Pubbl/distr/stampa Boca Raton, FL : , : Routledge, an imprint of Taylor and Francis, , [2016]
Descrizione fisica 1 online resource
Disciplina 428.24
808/.042
808/.042 22
Soggetto topico English language - Rhetoric
Report writing
Academic writing
English
Languages & Literatures
English Language
ISBN 1-315-41931-9
1-59874-763-0
1-315-41932-7
1-315-41933-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Acknowledgments; INTRODUCTION: Mission Impossible?; PART I: THE WRITING PROCESS; CHAPTER 1: The Academic Writer's Toolkit; CHAPTER 2: The Writing Process: Ideas and Research; CHAPTER 3: The Writing Process: Outlining, Drafting, and Revising; CHAPTER 4: On Structure and Style; CHAPTER 5: Composing Strategies; PART II: GENRES OF ACADEMIC WRITING; CHAPTER 6: Writing Effective Memos; CHAPTER 7: The Art of the Academic Letter; CHAPTER 8: Readable Reports; CHAPTER 9: Proposals That Persuade; CHAPTER 10: Writing a Journal Article; CHAPTER 11: Writing an Academic Book
CHAPTER 12: Notes on Other Writing GenresCoda; Further Resources; Bibliography; Index; About the Author
Record Nr. UNINA-9910789630203321
Berger Arthur Asa <1933->  
Boca Raton, FL : , : Routledge, an imprint of Taylor and Francis, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The academic writer's toolkit : a user’s manual / / by Arthur Asa Berger
The academic writer's toolkit : a user’s manual / / by Arthur Asa Berger
Autore Berger Arthur Asa <1933->
Edizione [First edition.]
Pubbl/distr/stampa Boca Raton, FL : , : Routledge, an imprint of Taylor and Francis, , [2016]
Descrizione fisica 1 online resource
Disciplina 428.24
808/.042
808/.042 22
Soggetto topico English language - Rhetoric
Report writing
Academic writing
English
Languages & Literatures
English Language
ISBN 1-315-41931-9
1-59874-763-0
1-315-41932-7
1-315-41933-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Acknowledgments; INTRODUCTION: Mission Impossible?; PART I: THE WRITING PROCESS; CHAPTER 1: The Academic Writer's Toolkit; CHAPTER 2: The Writing Process: Ideas and Research; CHAPTER 3: The Writing Process: Outlining, Drafting, and Revising; CHAPTER 4: On Structure and Style; CHAPTER 5: Composing Strategies; PART II: GENRES OF ACADEMIC WRITING; CHAPTER 6: Writing Effective Memos; CHAPTER 7: The Art of the Academic Letter; CHAPTER 8: Readable Reports; CHAPTER 9: Proposals That Persuade; CHAPTER 10: Writing a Journal Article; CHAPTER 11: Writing an Academic Book
CHAPTER 12: Notes on Other Writing GenresCoda; Further Resources; Bibliography; Index; About the Author
Record Nr. UNINA-9910817446603321
Berger Arthur Asa <1933->  
Boca Raton, FL : , : Routledge, an imprint of Taylor and Francis, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural criticism [[electronic resource] ] : a primer of key concepts / / Arthur Asa Berger
Cultural criticism [[electronic resource] ] : a primer of key concepts / / Arthur Asa Berger
Autore Berger Arthur Asa <1933->
Pubbl/distr/stampa Thousand Oaks, Calif. ; ; London, : SAGE, c1995
Descrizione fisica 1 online resource (211 p.)
Disciplina 306
Collana Foundations of popular culture
Soggetto topico Culture
Criticism
Communism and culture
Semiotics - Social aspects
Psychoanalysis and culture
Sociology - Methodology
Soggetto genere / forma Electronic books.
ISBN 1-4522-3642-9
1-322-41289-8
0-8039-5734-3
1-4522-2106-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Series Editor's Introduction; Acknowledgments; Chapter 1 - An Introduction to Cultural Criticism; Chapter 2 - Literary Theory and Cultural Criticism; Chapter 3 - Marxism and Cultural Criticism; Chapter 4 - Semiotics and Cultural Criticism; Chapter 5 - Psychoanalytic Theory and Cultural Criticism; Chapter 6 - Sociological Theory and Cultural Criticism; Suggested Further Reading; References; Name Index; Subject Index; About the Author
Record Nr. UNINA-9910480928903321
Berger Arthur Asa <1933->  
Thousand Oaks, Calif. ; ; London, : SAGE, c1995
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural criticism [[electronic resource] ] : a primer of key concepts / / Arthur Asa Berger
Cultural criticism [[electronic resource] ] : a primer of key concepts / / Arthur Asa Berger
Autore Berger Arthur Asa <1933->
Pubbl/distr/stampa Thousand Oaks, Calif. ; ; London, : SAGE, c1995
Descrizione fisica 1 online resource (xii, 194 p.) : ill
Disciplina 306.4
Collana Foundations of popular culture
Soggetto topico Culture
Criticism
Communism and culture
Semiotics - Social aspects
Psychoanalysis and culture
Sociology - Methodology
ISBN 1-4522-3642-9
1-322-41289-8
0-8039-5734-3
1-4522-2106-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Series Editor's Introduction; Acknowledgments; Chapter 1 - An Introduction to Cultural Criticism; Chapter 2 - Literary Theory and Cultural Criticism; Chapter 3 - Marxism and Cultural Criticism; Chapter 4 - Semiotics and Cultural Criticism; Chapter 5 - Psychoanalytic Theory and Cultural Criticism; Chapter 6 - Sociological Theory and Cultural Criticism; Suggested Further Reading; References; Name Index; Subject Index; About the Author
Record Nr. UNINA-9910779115203321
Berger Arthur Asa <1933->  
Thousand Oaks, Calif. ; ; London, : SAGE, c1995
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural criticism [[electronic resource] ] : a primer of key concepts / / Arthur Asa Berger
Cultural criticism [[electronic resource] ] : a primer of key concepts / / Arthur Asa Berger
Autore Berger Arthur Asa <1933->
Pubbl/distr/stampa Thousand Oaks, Calif. ; ; London, : SAGE, c1995
Descrizione fisica 1 online resource (xii, 194 p.) : ill
Disciplina 306.4
Collana Foundations of popular culture
Soggetto topico Culture
Criticism
Communism and culture
Semiotics - Social aspects
Psychoanalysis and culture
Sociology - Methodology
ISBN 1-4522-3642-9
1-322-41289-8
0-8039-5734-3
1-4522-2106-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Series Editor's Introduction; Acknowledgments; Chapter 1 - An Introduction to Cultural Criticism; Chapter 2 - Literary Theory and Cultural Criticism; Chapter 3 - Marxism and Cultural Criticism; Chapter 4 - Semiotics and Cultural Criticism; Chapter 5 - Psychoanalytic Theory and Cultural Criticism; Chapter 6 - Sociological Theory and Cultural Criticism; Suggested Further Reading; References; Name Index; Subject Index; About the Author
Record Nr. UNINA-9910811224003321
Berger Arthur Asa <1933->  
Thousand Oaks, Calif. ; ; London, : SAGE, c1995
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Essentials of mass communication theory [[electronic resource] /] / Arthur Asa Berger
Essentials of mass communication theory [[electronic resource] /] / Arthur Asa Berger
Autore Berger Arthur Asa <1933->
Pubbl/distr/stampa Thousand Oaks, Calif. ; ; London, : SAGE, 1995
Descrizione fisica 1 online resource (225 p.)
Disciplina 362
Soggetto topico Mass media - Philosophy
Mass media - United States
Soggetto genere / forma Electronic books.
ISBN 1-4833-4542-4
1-4522-4751-X
0-585-25132-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Acknowledgments; Chapter 1 - Making Sense of Mass Communication; Chapter 2 - The Artwork (or Text); Chapter 3 - Media; Chapter 4 - The Audience; Chapter 5 - America/Society; Chapter 6 - The Artist; Appendix Combinations: Questions for Discussion and Research; Glossary; Suggested Further Reading; References; Name Index; Subject Index; About the Author
Record Nr. UNINA-9910481040603321
Berger Arthur Asa <1933->  
Thousand Oaks, Calif. ; ; London, : SAGE, 1995
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui